Building a Local Presence But Missing the Mark
At Connesso, we often see businesses doing a great job at expanding their reach by using virtual office addresses in multiple towns or cities. It’s a clever way to gain a local presence without the overheads of physical offices.
But then we notice something that immediately stands out. On their website or business listings, the contact number displayed belongs to a completely different area. For example, a company might advertise a virtual office in Manchester but list a main number based in Milton Keynes.
To potential customers, this raises alarm bells. It looks inconsistent, and even if unintentionally, it can make a business appear less trustworthy or less local than it claims to be.
The Problem with Forwarded Numbers
Many virtual office providers will offer an optional phone number to go with your virtual address. On the surface, that sounds like the perfect solution, but often it’s not.
These numbers are usually just simple call forwards, redirecting to your main office or mobile. That might work for a few calls, but it quickly becomes messy. You can’t easily tell which area the call is coming from, and staff might answer the phone without the local context. This can lead to confusion, missed opportunities, and an inconsistent brand experience for your callers.
Worse still, these add-on numbers can be surprisingly expensive for what they do, especially when all they provide is basic forwarding with no flexibility or control.
The Smarter Alternative With Connesso
With a properly crafted virtual landline system, you can achieve a professional, multi-location setup for just a few pounds more than a single line.
At Connesso, we design cloud-based VoIP systems that allow you to:
Have multiple local numbers for different towns or regions
Identify each line instantly when it rings, so your team knows how to answer professionally such as “Good morning, Connesso Milton Keynes” or “Hello, Connesso Manchester”
Manage everything from one app or dashboard with no complicated hardware or licensing
Keep full control of your call routing, voicemail, and call recording
This gives you the local presence and flexibility your business needs while maintaining the professional image that builds trust with your customers.
Be Local Everywhere You Trade
Your phone number is often the first impression your business gives. If your contact number doesn’t match your advertised location, it can undermine all the effort you’ve put into your marketing.
By pairing your virtual address with a virtual landline, you ensure every interaction feels local, professional, and personal no matter where you’re actually based.
Let’s Talk
If your business is using virtual offices and you’d like to make your phone system match your local presence, get in touch with Connesso today.
We’ll show you how to set up a clear, professional, multi-number system that keeps your brand consistent and your customers confident.
📞 Call 01908 921190
🌐 Visit Connesso.co.uk
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